However, it differs from ITC Avant Garde in that like Futura and Twentieth Century, Century Gothic does not have a descender at bottom right of the "u" (making it appear like a Greek upsilon υ), whereas Avant Garde does. Century Gothic is similar to ITC Avant Garde in its pure geometry, and does not possess the subtle variation in stroke width found in either Futura or Twentieth Century. This allows it to substitute interchangeably for Avant Garde in documents, an important feature since Avant Garde is a standard font in some forms of the PostScript digital printing standard, and so Century Gothic allowed Microsoft to use it in preference to paying for an ITC Avant Garde license.Īdditionally, Century Gothic's design was based on Monotype's own Twentieth Century, which was drawn by Sol Hess between 19 for the Lanston Monotype Company. Century Gothic was created to be a substitute font for ITC Avant Garde, designed by Herb Lubalin, and released by the International Typeface Corporation (ITC) in 1970, so a document created in one can be displayed in the other with no change to copyfit. Typefaces that provide conflict: Sans Serif typefaces will conflict, especially the close Twentieth Century and Avant Garde Gothic, Verdana.While many geometric sans-serif typefaces have been released to compete with the popular typeface Futura, Century Gothic is perhaps unique in its origin: it redraws one to match the design proportions of a second. Typefaces that contrast well with it: Serif typefaces including Times New Roman, Garamond, Palatino, Elephant, Book Antiqua, and Bookman, Corier New.
When I am looking in it, I fill calm, tidy, together, prommise for the future that everything wll be ok and at the same moment sense that the difficult part is already in the past and you now you can enjoy your hard work’s consequences.
Tone and emotions: It may looks a little bit feminine because of the round curves and lightness, but this is compensated by the sharp corners on some letters (like the “W”).
The high x-heights and lack of thick/thins make is a good screen typeface. Legibility and Readability: Readable and legible. Slightly wider tittles (dots) on the i and j. The lines are similar, it has no variance in stroke (no thick & thins). Structure: Very round curves and angular points. Width and weight: Wide characters, light weight. A study by University of Wisconsin – Green Bay (UWGB) discovered the Century Gothic is the most “green” of the ten typefaces they analysed, and saves 30% ink from their previous default – Arial. On the other hand Century Gothic is a wide typeface, and thus will it takes more paper. stronger in K, R, YĬentury Gothic is eco-friendly. They are also wider than the rest of the lower case i and j, which is also less common.ģ. larger and rounder tittles (the dots above the lowercase i and j). a lack of a descender on the lowercase “u” (the lowercase “u” looks like a shorter version of the uppercase “U”, which is not common in typefaces)Ģ. The most similar font to Century Gothic is Avant Garde. The name of the type designer is unknown, but it is clear that he was inspired of Sol Hess’s Twentieth Century, but Century Gothic has a larger x-height. It is a geometric Sans Serif, with similar curves, repeated across character for increased consistency. Century Gothic is a light, round Sans Serif typeface designed in 1991 for Monotype Imaging.
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